written by Eric Bogatin and published in Circuitree Magazine, Dec 2000 Ironically, we are in an era where not only are rise times decreasing and signal integrity problems increasing, but the time we have available to design a new product and get it to market is getting shorter. The successful companies will be those that master signal integrity problems and implement an efficient process to design these problems out, right from the beginning. It is by incorporating new designs rules, new technologies and new analysis tools that higher performance designs can be implemented to meet ever shrinking schedules. In this paper we discuss some of the signal integrity problems and their solutions.